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Global Marketing Trend

By Deloitte – 2022

The past 18 months forever redefined customer engagement strategies—and with this change has come unprecedented complexity. Consider just a few of the macro trends unfolding in the market: In a world where people continuously toggle between digital and physical channels, linear customer journeys are almost a relic of the past. Consumers expect more tailored and personalized experiences but, simultaneously…

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Global State of Fashion

By McKinsey – 2022

Overall, global fashion sales are on track to pick up momentum in 2022, as increasingly hopeful consumers unleash pent-up buying power, refreshing their wardrobes as social life begins to resume in many key markets around the world. While the luxury sector has almost achieved a full recovery during 2021, the wider fashion industry is not set to return to pre-pandemic performance levels until early….

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Global Retail Outlook

By Deloitte – 2022

To realize long-term and lasting benefits, however, retailers should continue down the remediation path they began at the onset of the pandemic. In fact, 2022 offers opportunities to restructure outmoded supply chains, right-size inventory management, review pricing, recalibrate promotional cadences, and reinvent the physical store. This will likely require major transformational thinking and long-term commitment…

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