bursurindia-market-entry

India Market Expansion

We offer hands-on, results-oriented business expansion services delivered through our sales boost programs and channel network creation programs. Some of the key business services under the India Market Expansion Program are described below. These services are fully based on the run-level support provided to clients for real-world out-of-the-box deployments. These services move closer to trending industry practices based on performance.

We fulfil all your e-commerce requirements from product listing, A+ content, running and optimising online campaigns aligned with your social media platforms. We assist with all marketplace listing services, from account creation to advertising, by providing comprehensive support to accomplish your projects with our marketplace management services.

We help supporting your paid campaigns based on data-driven facts and reaching a desirable ROI in some months. We help brands to align the fulfilment of orders via channel partners and help strategizing the best marketplace working models.

We specialise in Amazon, Flipkart, Myntra, Tatacliq, Nykaa and many others.

Offline sales channels has again proven an unignored sales medium in the Indian geography and holds powerful influencing capabilities in converting abandoned carts to sales and revenues. In short, they are profit centres of sales – rather than cost centres of service. We support clients with the shortlisting and appointment of national, regional and city level distributors, dealers, and retailers, relevant to their respective product and business. We align our clients with potential corporate distributors as well spread all over India.

These partners open significant opportunities for cross-sell and upsell businesses, thereby acting as huge collection repositories of additional consumer driven data.

The customer-experience journey will continue to evolve, and rapidly so. The ability of brands to link their product, marketing and digital strategies to accurate behavioural understanding will be the key differentiator. The role for a human concierge providing a human-touch to the purchase experience will thus never lose relevance.

Channel trade-based scheme are promotions that are performed between brands and retailers or partners. Such schemes support to increase dealer’s interest in promoting brands product, helping to increasechannel sales. As there are multiple products lines in the market, and detailer, retailer and partners, have limited shelve-space to display them all, it’s in retailer’s best interest to give more visibility to brands running target-based scheme as this will help them achieving the targets and earn other benefits.

Suchreward schemes can be given in the practice of cash discount, exotic destination travelling tours, FOC (free of cost) items like electronic gadgets, cars, bikes and many more. Such initiative motivates the channel and involves sales percentage budget allocation to reward channel network. We specialise in constructing such low-cost driven schemes for brands and retailers to best fit the sales eco-system.

We also support our clients with Reward offering platforms for their business exposure to white-collared workforce working in top MNC’s in India. Such platform supports a quick branding of business.

We help brands building tailor-made web applications, ecommerce applications, web-tools, and premium looking websites, aligned with business needs, customer problems and your target markets.

Web applications of these days involves user experience that are native-app-based. This improves load time and latency. The richer and appealingapps are more customer-interest driven and stands competitive in the market. And as an expert website development, our offerings are simpler but yet robust. Our expert team of professional developers and designers specialise in Agile and Scrum to build growth-driven web applications. Our web development serves enterprise portals, e-commerce portals, custom web applications, large-scale websites, web tools and SaaS solutions that fulfils end-user requirements as well as business needs.

Encouraging corporate businesses to try new products and services is a highly effective way to stimulate high volume sales. It is a resource intensive corporate sales strategy that requires skilled influencers needed to create the initial interest, maintain the commitment to evaluate your product, and then generate actual sales.

We expertise in corporate sales enabling to maximise large volume corporate sales. Developing and maintaining awareness within the reseller profiles on the requirements of individual corporate customers. We adapt marketing action according to evaluation feedback to increase market acceptability and sales potential. We qualify a selection of corporate distributors to select the agreed number with the greatest potential for sales. After receiving a full brief from you and familiarising ourselves with the relevant product, we act as a promoter for you and approach the selected corporate distributors and resellers with your proposal. Liaising with you at all stages we theninstall a sample of your product to encourage the relevant decision makers to complete the evaluation questionnaire at the end of the trial period. We disseminate the findings throughout the company to raise awareness of the product’s benefits and obtain a quotation for their likely requirements. We contact the preferred reseller and provide support needed to close sales.

This approach can also be adapted to persuade the key resellers to corporate businesses to evaluate new products, and then setting up a programme to encourage these businesses to purchase from these resellers.

A B2B trade partnership focuses on providing goods or services to other businesses to support the parent brands and their business, in selling across the B2B business channels.Aligning the B2B partners and growing into a success requires a significant expertise, investment of resources and time.

Theses Business-to-business (B2B) suppliers or partners, act as catalyst to different facets of your day-to-day operations including sales, marketing, accounting or manufacturing.

We offer varieties of creative online and offline collaboration opportunities to promote branding and increase sales. Some of the examples of business collab includes creation of product and services packages, share traditional offline and online promotion formats, cross-promote on social media, share offline and online selling space, invite guests post to promote your products and services in their blogs, creating a gifting guide package and sponsoring to participate in local events, are some areas of collabs that we specialise to serve our brands.

Other Services